{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over contemporary film venues.
The most significant surprise the cinema world has witnessed in 2025? The return of horror as a main player at the British cinemas.
As a category, it has notably surpassed previous years with a annual growth of 22% for the British and Irish cinemas: £83.7 million in 2025, versus £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a film industry analyst.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all hung about in the theaters and in the popular awareness.
Even though much of the expert analysis highlights the unique excellence of prominent auteurs, their triumphs suggest something changing between viewers and the style.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a head of acquisition.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the steady demand of frightening features this year indicates they are giving cinemagoers something that’s much needed: emotional release.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a respected writer of classic monster stories.
Amid a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits strike a unique chord with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Experts point to the boom of European artistic movements after the the Great War and the turbulent times of the post-war Germany, with movies such as The Cabinet of Dr Caligari and a pioneering fright film.
Subsequently came the economic crisis of the 30s and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a academic.
“Therefore, it embodies concerns related to foreign influx.”
The specter of migration shaped the just-premiered folk horror The Severed Sun.
The filmmaker clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the current era of celebrated, politically engaged fright cinema started with a sharp parody launched a year after a divisive leadership period.
It sparked a new wave of innovative filmmakers, including a range of talented artists.
“Those years were remarkably vibrant,” recalls a director whose movie about a violent prenatal entity was one of the period's key works.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reappraisal of the overlooked scary films.
Earlier this year, a new cinema opened in the capital, showing obscure movies such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of Dr Caligari.
The re-appreciation of this “raw and chaotic” genre is, according to the venue creator, a straightforward answer to the calculated releases pumped out at the box office.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Scary movies continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an specialist.
Besides the return of the mad scientist trope – with several renditions of a classic novel imminent – he forecasts we will see scary movies in 2026 and 2027 addressing our current anxieties: about tech supremacy in the near future and “supernatural elements in political spheres”.
Meanwhile, a religious-themed scare film The Carpenter’s Son – which narrates the tale of holy family challenges after Jesus’s birth, and stars celebrated stars as the divine couple – is scheduled to debut soon, and will definitely send a ripple through the faith-based groups in the United States.</